White Light had the honor of planning and executing the media strategy for a Southwestern Connecticut program that gained national recognition.   "The Big Read" is an initiative presented by the National Endowment for the Arts designed to restore reading as part of American daily culture.  Connecticut's media plan utilized radio, cable tv, bus wraps and TONS of Grassroots outreach efforts.  

WLA's work promoting The Big Read of Bridgeport & Shelton, Connecticut continues annually!