Sending Messages to Your Target Audience
Traditional Advertising and "not so" Traditional
RADIO reaches mass amounts of people on a daily basis. People travel everywhere with their radio, or their radio travels with them; at home, in the office, in the car.
DIRECT MAIL sends a message direct your target's home. Tell people what your message is in a short, sweet, letter or postcard. Zero in on geographical zones and qualified households.
BILLBOARDS reach road travelers with your message. Boards on highways, main roads, and buses. Be brief and explosive!
PRINT helps reinforce your message for frequency. Print is especially helpful if you are trying to reach smaller communities by utilizing the local hometown papers and/or if your message contains a lot of content to inform of a product, issue or event.
TELEVISION works well in tandem with other mediums and with finding specific demographics by following viewing habits. Cable tv ads are typically affordable and can work well with frequency.